Fractional Head of Sales for B2B companies
I help B2B companies build, professionalize, and accelerate their sales function — so revenue becomes predictable.
Who I work with
B2B companies between $5M and $100M in revenue
Founder-led companies ready to stop being the only closer
Scale-ups whose sales team is growing faster than their sales process
European B2B tech and IT services companies entering the US market
Where sales gets stuck
Founder dependency
Sales only works when the founder is in the room.
Unpredictable pipeline
Full CRM, missed forecasts.
CRM nobody uses
The tool exists, the habits don’t.
Unclear product-market fit in sales
Interest, but deals stall.
New market entry
No local network, no proven playbook for the US.
Five steps, from diagnosis to handover
Diagnose
Within 2–3 weeks: where deals get stuck, what data says, what the team says.
Design
Ideal customer profile, value proposition, sales process, KPIs.
Implement
CRM set up around how people actually sell, so it becomes daily practice.
Lead and coach
Run the sales rhythm, coach managers and account managers on live deals.
Hand over
Documented process, and help hiring your full-time sales leader when you’re ready.
A sales process your team actually follows
A pipeline and forecast you can trust in board meetings
Less dependency on the founder or one top performer
Industries and markets
Three ways to work together
Fractional Head of Sales
1–2 days per week, ongoing, minimum 3 months.
Sales project
Fixed 30/60/90-day scope: go-to-market, process design, CRM rollout.
Sales coaching
For sales managers and account managers.